Clients: Pretty Little Thing x Lakers
ABOUT
OBJECTIVE
PRETTY LITTLE THING
Create a fun evening for Pretty Little Thing’s brand ambassadors, while capitalizing on the global viewership of the Los Angeles Lakers.
PrettyLittleThing is a UK-based fashion retailer and operates internationally, including the US, Irish, Australian and French markets. The company sells Womenswear, footwear, accessories and beauty products
SOLUTION
LOS ANGELES LAKERS
We invited 30+ large scale influencers and celebrities including Vanessa Hudgens, Kim K and Kanye West, Emily Ratajkowski and stragically put PLT branding in front of 1.5+ million network viewers. We then had articles in major media sources worldwide such as US weekly, Cosmopolitan, Insider, E news, InStyle, Elle, Daily mail and TMZ.
The Los Angeles Lakers are an American professional basketball team based in Los Angeles. The Lakers are one of the most successful teams in the history of the NBA, and have won 16 NBA championships.
INFLUENCERS & CELEBRITIES
OUTREACH
30
60+ MILLION
While attending our event, Vanessa Hudgens reposted Pretty Little Things post to give them a boost and for her 38 Million fans to see.
MORE LAKERS EVENTS
OBJECTIVE
The BRANDS
Clients: Luli Fama Swimwear, Versace, Jimmy Choo, Salvatore Ferragamo, GigiC.
Get the brand some media exposure while having a fun night with influencers and celebrities + make sales.
SOLUTION
We invite large scale influencers and celebrities to watch the game and post about their experience attending the VIP pop up shop. We invite select influencers and celebrities and create content to send out to media sources such as US weekly, E news, Daily mail and TMZ, cosmo, Elle and many more.
OTHER EVENTS
